This Summer Shaping Up To Be A Big One For Marketers

Ahh summer. For most of us it's a time for vacations, beach trips and days spent in the sun. For movie marketers, however, the summer represents a time where the money flows, the pressure builds and jobs are always on the line. With fewer sequels slated for release this year, more studios are putting their money into new franchise hopefuls, which can be an extremely risky endeavor.

According to a recent Variety article, it's expected to cost movie studios around $150 million to adequately market some of the larger films this summer. That's an astounding number considering most films cost less then that for marketing and production combined. It becomes especially daunting when you take into account the risk that the film flops and fails to make back the amount of money that was invested.

That said, I'm glad that Hollywood is finally taking a few risks with their summer offerings. Frankly, I've gotten tired of sequel after sequel after sequel. I mean, I love a good franchise as much as the next guy, but it's nice to have a change of pace. It will no doubt be another interesting summer at the movies.