Wanted to wrap up my coverage of this years best picture nominees by directing your attention to this post over at Movie Marketing Madness which does a good job of summing up my findings over the past few weeks. Apparently the studios are perplexed as to why no one is going to see the films nominated for best picture (other then Juno anyway).Well, Miramax, Fox, Warner Brothers, etc. listen close, 'cause I'm going to drop a little knowledge on you -- when you fail to properly market the film before its release, and/or give it an erratic release schedule that makes going to see the film a major inconvenience, NO ONE IS GOING TO SEE IT! You wonder why no one goes to see the best picture noms year after year? Try handling one with the same care you give a summer blockbuster, and I can almost guarantee you'll see better results.
You don't always have to market to the lowest common denominator. People who are educated and enjoy watching quality films like to spend money too. Of course, money can, and typically is, made on DVD sales and the international box office, but it'd be nice to see a trend where quality films do well at the box office. That way, the studios will have so much more incentive to emphasize quality, and then everyone benefits. Ugh. Movie studios, why must you disappoint me so?
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